The heat is on: Nike's farm-to-table NFL Draft jersey service feels the pressure

The NFL clearly spares neither expense nor square footage when it comes to its annual draft. But tucked away behind swaths of black cloth, just off to the right of the massive main stage for the draft, is a tiny room where possibly the most fervent work is done. It’s the Nike Jersey NFL Room, where a team led by senior product director Kelly Morris creates the team jerseys that first-round draft picks hold up for those iconic shots with NFL commissioner Roger Goodell moments after the players are selected.  Morris' team must be quick and sure-handed. And, of course, it's paramount they get the names right. This is the eighth year Nike has partnered with Stahl’s, a Michigan-based heat transfer & press company. Stahl’s director of technology advancement Brent Kisha, senior creative director Scott Vallee and account manager Justin Coleman are all in the room, using the Stah’s Hotronix Fusion IQ to customize the Nike Elite NFL jerseys, which retail for about $325. The math looks like this: around 10 people w

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